The Wrong & The Right Way To Retail

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CATALOGUESOUTINORDERS
WEEK 1400360£400
WEEK 2360320£360
WEEK 3320290£320
WEEK 4290260£290
TOTAL£1,370

1st period Retail Profit = £287, Volume Profit = £85 Total income =£372

CATALOGUESOUTINORDERS
WEEK 1260230£260
WEEK 2230210£230
WEEK 3210190£210
WEEK 4190170£190
TOTAL£890

2nd period Retail Profit = £186, Volume profit = £55 Total Income = £241

TOTAL INCOME FOR PERIODS 1 & 2 = £613

CATALOGUES ARE THE FUEL FOR YOUR BUSINESS

The RIGHT Way To Retail

CATALOGUESOUTINORDERS
WEEK 1400360£400
WEEK 2400360£400
WEEK 3400360£400
WEEK 4400360£400
TOTAL£1,600

1st period Retail Profit = £336, Volume Profit = £130 Total income =£466

CATALOGUESOUTINORDERS
WEEK 5400360£400
WEEK 6400360£400
WEEK 7400360£400
WEEK 8400360£400
TOTAL£1,600

2nd period Retail Profit = £336, Volume profit = £130 Total Income = £466

TOTAL INCOME FOR PERIODS 1 & 2 = £932

This shows how more profitable it is to keep your catalogues topped up.

  • Income (topped up) £932
  • Income (Not topped up) £613
  • This is a difference of £319
  • Cost of new catalogues in period 2 -£116

BETTER OFF BY £203

plus you build your customer base quicker